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Privacy Policy

Last Updated: May 02, 2024

This Privacy Policy describes how Upperline Health, Inc. and our subsidiaries and affiliates (collectively, “Company”, “we”, “us”, or “our”) collect, use, and share your personal information in connection with Company -owned and -operated websites or digital properties that link to this Privacy Policy and our related email, phone, and other electronic communications, social media pages, and marketing activities (collectively, the “Site”), and the rights and choices available to individuals with respect to their personal information.

This Privacy Policy does not apply to the protected health information that you may provide to Company in connection with Company’s provision or healthcare services. For more information about our privacy practices relating to those activities, please review the relevant Notice of Privacy Practices provided to you. If there are any inconsistencies between that notice and this Privacy Policy, the Notice of Privacy Practices will control.

Company reserves the right, at any time, to modify this Privacy Policy. If we make revisions that change the way we collect, use, or share personal information, we will post those changes in this Privacy Policy. You should review this Privacy Policy periodically so that you keep up to date on our most current policies and practices. We will note the effective date of the latest version of our Privacy Policy at the top of this Privacy Policy. Your continued use of the Site following posting of changes constitutes your acceptance of such changes.

1. COLLECTION OF PERSONAL INFORMATION

1.1 Categories of Personal Information Collected

The information below describes the categories of personal information (with non-exhaustive examples) that we may collect about you. We may also collect other personal information that is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Category A – Individual Identifiers and Demographic Information:   
Contact information

Category B – Commercial Information:         
Account Information

Category C – Internet or Network Activity:
Device Data

Category E – Audio, Electronic, Visual, or Similar Information:            
Customer Service Call, Text, and Chat Communications

Category F – Inferences Drawn from Personal Information:
We may create profiles using personal information we collect, such as propensity or likelihood to attend a first appointment

1.2 Sources of Personal Information

We obtain the categories of personal information listed above from a variety of sources, including the following:

2. USE OF PERSONAL INFORMATION

Company uses personal information for various purposes, including without limitation:

3. SHARING OF PERSONAL INFORMATION

In addition to the specific situations discussed elsewhere in this Privacy Policy, Company may share your personal information in the following circumstances:

3.1. Related Companies

We may share your personal information with companies that are affiliated with us (that is, that control, are controlled by, or are under common control with us).

3.2. Service Providers

We may share your personal information with third parties who perform services for or on our behalf or help us run our business. Among other things service providers may help us perform website hosting, maintenance services, database management, web analytics, billing, payment processing, fraud protection, credit risk reduction, marketing, or any other use set out in this Privacy Policy.

3.3. Advertising Partners

We participate in interest-based advertising. This means that our advertising partners may use technology (e.g., a cookie) to collect information about your activity on the Site and other online services to help us advertise our services, or use hashed customer lists that we share with them to deliver ads to them and similar users on their platforms.

3.4. Affiliated Healthcare Practices

We may jointly offer events, promotions, or any other product or service offerings with our network of healthcare practices. The personal information that you submit through an event, promotion, or other product or service offering offered with any of our network of healthcare practices may be combined and transmitted with the registration information related to your account. Third party partners or clients may collect information directly from you, which may be combined with personal information disclosed by us. If you decide to request, enter into, or participate in an event, promotion, or other product or service offering that is offered by us and identified as a joint effort with an healthcare practice, the information that you provide may be shared with us and with them.

3.5. Professional Advisors

We may share personal information with persons, companies, or professional firms providing Company with advice and consulting in accounting, administrative, legal, tax, financial, debt collection, and other matters.

3.6. Business Transaction Participants

If we sell all or part of our business, make a sale or transfer of assets, or are otherwise involved in a corporate divestiture, merger, consolidation, acquisition, reorganization, dissolution, sale, or other disposition of all or any portion of the business or assets of, or equity interests in the business (including any affiliate), whether as part of a bankruptcy, liquidation, or similar proceeding, we may transfer your personal information to third parties as part of that transaction, including at the negotiation stage.

3.7. Authorities and Relevant Third Parties

We may disclose personal information in response to subpoenas, warrants, or court orders, in connection with any legal process, to comply with relevant laws, or for the compliance and safety purposes described in the “Use of Personal Information” section above.

In addition, we may ask if you would like us to share your personal information with other unaffiliated third parties who are not described elsewhere in this Privacy Policy, and we may do so with your consent.

4. SECURITY OF PERSONAL INFORMATION

No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from the risks presented by unauthorized access or acquisition, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of any unauthorized access or acquisition of your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

5. YOUR CHOICES

You can make the following choices regarding your personal information:

5.1. Access or Update Your Personal Information

If you have registered for an account with us, you may review and update certain account information by logging into your account. You may also contact us using the contact information provided at the end of this Privacy Policy.

5.2. Opt-Out of Promotional E-mails

You may choose to provide us with your e-mail address for the purpose of allowing us to send newsletters, surveys, offers, and other promotional materials related to our Site and products and services, as well as targeted offers from third parties. You can stop receiving promotional e-mails by clicking the “unsubscribe” links in the e-mails or by contacting us as described below. If you decide not to receive promotional e-mails, we may still send you service-related communications, such as those about your account, to fulfill orders for products and service you have requested, or service notices.

5.3. Opt-out of text messages

We may offer communications via text messages sent by us or any of our service providers, such as when we send you text messages to confirm your appointment, respond to your inquiries, or for promotional purposes. To stop receiving text messages from us, reply STOP to any text message you receive from us, or email us your request and mobile telephone. Note that we may send you a message to confirm receipt of your STOP request.

5.4. Cookies

Most browsers let you remove or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Site and it may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.

We use Google Analytics to help us understand user activity and patterns on the Site. You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here. You can prevent the use of Google Analytics relating to your use of our Site by downloading and installing a browser plugin available here.

5.5. Advertising Choices

Some of our advertising partners are members of the Network Advertising Initiative (NAI) and are subject to the Self-Regulatory Principles for Online Behavioral Advertising published by the Digital Advertising Alliance (DAA). You can obtain more information about these companies’ information collection practices, and opt-out of receiving interest-based advertising from participating NAI and DAA members at http://www.networkadvertising.org/managing/opt_out.asp and/or the DAA’s website at optout.aboutads.info. Mobile app users may opt out of receiving interest-based advertising in mobile apps provided by participating members of the Digital Advertising Alliance by installing the AppChoices mobile app, available at https://www.youradchoices.com/appchoices. You can also limit collection of your information for interest-based ads by blocking third party cookies in your browser settings or using privacy plug-ins or ad blocking software that help you block third party cookies. In addition, your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for targeted online advertising purposes. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

Some of the third party advertising companies we work with offer their own opt-out options that you can use to limit their use of your information for interest-based advertising, such as Google (info and opt-out). Please note that we also may work with companies that offer their own opt-out mechanisms or do not participate in the opt-out mechanisms described above. Even after using these opt-out mechanisms, you may receive interest-based advertising from other companies.

5.6. Do Not Track

Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to a “Do Not Track” signal. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com. Our Site does respond to the Global Privacy Control (GPC) signal as described in the “Right to opt-out of the “sale” or “sharing” of your Personal Information” section below.

5.7. Declining to Provide Information

We may need to collect personal data to provide certain services. If you do not provide the information requested, we may not be able to provide those services.

6. OTHER WEBSITES AND SERVICES

The Site may contain links to other websites and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.

7. INTERNATIONAL TRANSFERS OF PERSONAL DATA

We are based in the United States of America, and we have service providers in the United States and potentially other countries. Your personal data may be collected, used, stored, and transferred in these countries or other locations outside of your home country. Privacy laws in the locations where we handle your personal data may not be as protective as the privacy laws in your home country. By providing your personal data, where applicable law permits, you hereby specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein or in any applicable terms of service.

8. CHILDREN’S PRIVACY

Our Site is not directed to individuals under 18 years old, and you may not use the Site or our services unless you are at least 18 years old. If you think we have received personal information from a minor under the age of 18, please contact us using the contact information at the bottom of this Privacy Policy.

9. NOTICE TO CALIFORNIA RESIDENTS

This section applies only to California residents and supplements the information in this Privacy Policy. It describes how we collect, use, sell, share, and retain personal information of California residents, and their rights with respect to that personal information. For purposes of this Notice to California Residents, “personal information” has the meaning given in the California privacy laws, but does not include information exempted from the scope of those laws.

9.1. Personal Information Collected and Purposes of Collection and Use

The categories of personal information we collect, or have collected in the 12 months preceding the “Last Updated” date of this Privacy Policy, and the sources of collection are listed in the section above titled “COLLECTION OF PERSONAL INFORMATION.” The purposes, including the specific business and commercial purposes, for which we collect and use these categories of personal information are described in our general Privacy Policy under the section titled “USE OF PERSONAL INFORMATION.”

To the extent we collect sensitive personal information, we only use or disclose it for purposes permitted under California law (e.g., to operate the Site and provide our services, detect security incidents and prevent fraud, and to verify and maintain the quality of the Site). We do not collect or use sensitive personal information for the purpose of inferring characteristics about California residents.

9.2. How Personal Information is Disclosed, “Sold,” or “Shared”

Each of the categories of personal information listed in the “COLLECTION OF PERSONAL INFORMATION” section above is disclosed for a business purpose to the parties identified in the section titled “DISCLOSURE OF PERSONAL INFORMATION.” California law defines a “sale” as disclosing a California resident’s personal information to a third party for monetary or other valuable consideration. Where such disclosure is for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, it qualifies as “sharing” under California law.

The information below describes how we “sell” and “share” personal information.

Category A – Individual Identifiers and Demographic Information:
Sold or shared to advertising partners.

Category B – Commercial Information:
Sold or shared to advertising partners.

Category C – Internet or Network Activity:
Sold or shared to advertising partners.

Category D – Audio, Electronic, Visual, or Similar Information:
Not sold or shared.

Category E – Inferences Drawn from Personal Information:
Not sold or shared.

We have “sold” or “shared” the categories of personal information indicated above for purposes of advertising our Site (including tracking the success of our advertising campaigns), identifying new customers or potential customers, measuring activity on the Site, and the other purposes described in our general Privacy Policy under the section titled “USE OF PERSONAL INFORMATION.” We do not knowingly “sell” or “share” the personal information of California residents under 16 years of age.

9.3. Retention of Personal Information

We will retain each of the categories of personal information listed above for as long as necessary to fulfill the purpose of collection, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish and defend legal claims, for fraud prevention purposes, or as long as required to meet our legal obligations. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

9.4. Your California Privacy Rights

As a California resident, in addition to the rights described in the general Privacy Policy, you have the rights listed below. However, these rights are not absolute, and in certain cases we may not be able to respond to your request, such as when a legal exemption applies or if we are not able to verify your identity.

9.5. How to Exercise Your California Privacy Rights

You may request to exercise the California privacy rights described above as follows:

We reserve the right to confirm your California residence to process your requests and will need to confirm your identity to process your requests to exercise your right to know/access, delete, and correct. This is a security measure to, for example, help ensure we do not disclose information to a person who is not entitled to receive it. The identity verification process may vary depending on how you submit your request.

Consistent with California law, you may designate an authorized agent to make a request on your behalf. If you do so, we may require proof of your identification, the authorized agent’s proof of identification, and any other information that we may request in order to verify the request, including evidence of valid permission for the authorized agent to act on your behalf. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee or decline to comply with your request if your request is clearly unfounded, repetitive, or excessive.

10. CONTACTING US

If you have any questions or concerns about our Privacy Policy or any other privacy or security issue, please contact us at:

Upperline Health
Attn: Compliance Officer
4101 Charlotte Avenue
Suite F185
Nashville, TN 37209

Toll-Free Number: 844-427-4216